Campaign: Join Forces with the Good Hands
Copywriter: Delaney Clark
Art Director: Megan Jesmer
When faced with the task of recruiting veterans, we thought the best people to talk to would be...veterans. We learned that they were sick of the countless brands thanking them for their service and treating them like idolized outsiders.
We took a different route.
Military language is something every veteran connects with, so we chose to speak their own words.
For any non-veterans, here's a key that might make this campaign a bit easier to understand.
"Hard charger" = motivated guy, outstanding discipline
"PCS" = A Permanent Change of Station. This means uprooting your family and moving them across the country at a moments' notice. Military families can get these up to several times each year.
"Klicks" = A measurement of distance
"Battle Rattle" = Full gear loaded on your back, can be up to 100lbs.
Campaign: Summer Late Nights
Copywriter: Delaney Clark
Art Director: Megan Jesmer
Idea: The Chicago Field Museum needed a social campaign to break the news about their exclusive Summer Late Nights, where they remain open after-hours, showing additional exhibits from their vaults.
We created a series of social media posts and banner ads that use simple animations to catch your eye and immediately convey that this is a hot spot for late nights in Chicago.
Here you'll see 4 social media posts as well as one dynamic banner ad.
