In most US states, lemonade stands are illegal. Country Time took a stand, launching a campaign to #LegalizeLemonade. After sparking national, viral attention, our campaign successfully influenced 6 states and counting to change their laws and make lemonade stands legal for everyone.

Copywriter: Delaney Clark

Art Director: Daniel Jaramillo

We started in-store, pointing out the insanity of local lemonade legislation.

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even reddit couldn’t stop talking about our thought-provoking displays.

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We quantified the injustice at a local level.

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And we got lemonade legalized, teaming with local legislators to change the law in 6 states and counting…

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